Home Truths No.13 – The future of video advertising
Advertising models still have a very strong reliance upon linear TV at the same time that advertising, video content and consumer behaviour are all shifting online. Will a whole new advertising model around online video be formed, or will we see a brand new commercial model emerge? Read the report to find out what 20 senior leaders, gathered at IBC 2018, concluded.
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HOME TRUTHS reports are created following DPP AT HOME sessions with selected DPP Members, focussing their knowledge and experience on addressing a particular topic.