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With more and more versions of each piece of content being produced for more countries and delivered to more devices, it’s become highly important to develop more efficient workflows for creating, storing and exchanging versions.

Technology is making the world seem ever smaller, yet perhaps now more than ever, your audiences want their locality and their culture reflected in the media they consume. It’s increasingly the case that you can’t be a global player unless you’re a local player too.

This appetite for high quality, localised content brings an enormous opportunity for media companies, it also brings great cost and complexity.

IMF can help.

What is IMF?

IMF is a form of component based media, allowing content producers and distributors to manage multiple versions of their content highly efficiently whilst retaining the quality of the master asset. For example, in an IMF workflow, you store and manage only the elements of video and audio that are unique between versions, reusing that which is shared rather than duplicating content. This creates dramatic savings in storage and file transfer. Meanwhile, the unique identification of every media item and composition means that the genealogy of content is clear, simplifying content tracking, rights management, and QC.

We’ve been delivering a programme of works to support implementers who acquire, master and distribute content in long and short from using the DPP’s IMF technical specifications.

Publication of the DPP IMF for Broadcast & Online specification gives us a fantastic head start in creating automated workflows to ensure that our costs are kept under control as versioning expands.
– Tim Bertioli, VP International Operations, VICE Media

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